Content with the tag HR Marketing


Recruitment Marketer
Recruitment Marketer is a specialist to enlarge the reach of job adverts, supports Employer Brand and cultivate company social media.
Recruitment Marketing
Learn how to recruit and market to the right audience. Find out the tools to get started, who to target and much more!
Gamification in Human Resources
Gamification is a great way to improve employee engagement and candidates if done smartly.
Involving Other Functions in Building Strong Social Media Presence
A few warm and kind words about me, the author of HRM Handbook
Cool Social Media Topics Coming from Human Resources
Social media is not just for advertising open positions. It's a great tool to communicate benefits, work style and company culture and engage external communities in building a positive brand.
Social Media Benefits for Human Resources
A few warm and kind words about me, the author of HRM Handbook
HR Social Media Audit
It is important to audit social media regularly to avoid unnecessary costs and to communicate to the right audiences.
Why is Social Media Important
Without a good strategy, you will never be able to reach the right target group. How to create a good social media strategy.
Social Media Strategy for Human Resources
Setting up a proper and effective social media strategy is critically important for Human Resources. How to be visible and have a reach? How to achieve action?
HR Marketing Basic Principles
A successful HR department never forgets to properly promote its results. It does not forget that it is necessary to communicate the results of major projects.
HR Marketing
HR marketing is key to attracting and retaining top talent. Developing effective employer branding and recruitment marketing strategies, tracking metrics and avoiding HR buzzwords are essential for success.
Employer Brand Goals
Employer Brand is a critically important HR Process and has vital objectives that support a company's competitiveness. What are they?
HR Manager as an Influencer
Every good manager influences his or her circle, and this is doubly true for Human Resources. Why and how do we do it?
Employer Brand Definition
What is Employer Brand and what are the most common definitions?
Issues in Employer Brand
The implementation of Employer Brand also brings frequent problems. What are the most common ones?
Employer Brand
Only a good Employer Brand can attract real talent. How to build it and how to develop it to support the company?

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Competitive Advantage | 23-03-25
Competitive advantage enables a firm to outperform rivals via cost leadership, differentiation, or focus. It fosters market share growth, profitability, and long-term success.
Induction Training | 23-03-25
Induction training introduces new hires to an organization's culture, policies, and procedures, fostering a smooth transition and enhancing engagement and productivity.
Pay Equity | 23-03-25
Pay equity audits ensure fair compensation by identifying disparities in pay based on gender, race, or other factors, promoting an inclusive work environment.
Annual Bonus | 23-03-23
Annual bonuses can boost motivation, retention & company success, but clarity, fairness, & transparency are key to avoid dissatisfaction & increased turnover.
Profit Sharing Compensation Scheme | 23-03-23
Profit sharing schemes align employee interests with company success, boosting motivation, engagement, and collaboration, while requiring careful implementation.
Skill-Based Pay | 23-03-22
Skill-based pay rewards employees for skills & competencies, fostering growth, adaptability & satisfaction. Despite challenges, it's a valuable modern pay strategy.
Total Rewards Approach | 23-03-22
Total Rewards Approach combines compensation, benefits, work-life balance, career development, and recognition to attract, retain, and engage top talent.
Strategic Compensation | 23-03-22
Strategic compensation is a long-term approach that aligns an organization's compensation practices with its overall business strategy, including attracting and retaining top talent, motivating employees, and achieving business goals. It involves designing a compensation plan that is competitive, fair, and sustainable, while also promoting employee engagement and productivity.
Why do people hate Human Resources? | 23-03-20
People may have a negative perception of Human Resources (HR) departments due to their role in enforcing company policies and procedures, as well as for their involvement in employee layoffs and terminations. HR is also often seen as bureaucratic and disconnected from the frontline workers.
Competency Model | 23-03-19
Competency models outline essential skills, knowledge, and behaviors for success, enhancing talent management, employee development, and organizational performance.