The job career fairs are the best tools to improve the position of the organization on the job market. The main purpose of the job career fairs is to attract the young and fresh university graduates. The organizations try to show the full potential of the career with the organization and the graduates? They usually do not know exactly, what they should ask for.
The Job Career Fair Target Group
The job career fairs are an excellent HR Marketing tools as the graduates are asked to vote for the best employer and they usually tend to select the company with the most sexy presentation during the job career fair.
As they have no exact idea about the best employer, they are a very nice target for the HR Marketing guys. The organization, which invests most time to the preparation of the presentation and selects excellent presenters, takes all. The graduates like to have fun and they are bored by very detailed numbers generally.
The HR Marketing has to follow the promotion trends on the market. The admired companies and their product promotion for youngsters is a good example to be inspired. The graduates are used to these communication styles and they will be quickly very familiar with them.
How to raise the attention at the Job Career Fair
The young and fresh university graduates love quick things, which are colorful, but still with a simple message inside. The message of being the best employer will work better than the explanation of the economic background and the stability of the organization.
The young graduates are not interested in detailed information. The world is about the speed, the presentation has to be quick as well. It is the role of the HR Marketing to find the most important aspect, which are attractive for the graduates and the presenters have to repeat them for several times.