HR Marketing and Building Positive Employer Brand

The Brand Name building is one of the most important tasks of the HR Marketing. The really strong brand name on the job market brings an attention and attraction to the organization and people start willing working for the organization.

The brand name is essential for the successful recruitment, mainly for the organizations focused on the recruitment of young and fresh university graduates. The university graduates are always driven by the strong brand name and they have no real expectations about the other aspects of the employment with the organization.

The HR Marketing can use several tools to build a strong brand name on the job market:

  • presentations at career fairs
  • special web sites
  • promo web site
  • conference sponsoring
  • direct mails

The strong brand name built by the HR Marketing is done mainly through excellent presentations at different career fairs explaining the organization to the university graduates looking for their first real job opportunity.